The red rose is the quintessential symbol of romance: synonymous with passion; a beacon of love. Think of Valentine’s Day and – without doubt – you think of a rose.
For Valentine’s Day 2024, Mulberry have partnered with SSAW Collective on their annual campaign asking ‘Why buy Roses in February?’, showcasing the environmental impact of importing out-of-season flowers and highlighting the importance of taking a more seasonal and ethical approach to buying and gifting flowers.
A community of chefs, growers and florists seeking to make positive changes in our food and floral systems, SSAW Collective advocate for transparent sourcing practices and the use of seasonal produce, promoting more considered ways of working which have the capacity to make positive ecological progress in their respective industries.
The conditions for roses to grow all year round do not exist, not least in the UK, and so – as a result of the teeming demand – 8 million roses are imported into the UK every year during the Valentine’s period. These 570 tonnes of flowers are sourced mainly from the Netherlands, Kenya and Ethiopia, creating huge carbon emissions, as well as high energy, water and pesticide usage.
SSAW Collective’s commitment to traceability mirrors Mulberry’s own approach to sustainable practice, with transparency in our supply chain – from farm to factory to shop floor – being at the heart of our Made to Last Manifesto. The flowers pictured in our campaign are in-season alternatives, ethically sourced by SSAW Collective.
Le Labo have stunned us with their beautiful new fragrance Eucalyptus 20 EDP, the perfect scent for the blossoming Spring season and their biggest launch of the year! Global Brand President and Creative Director Deborah Royer says “in order to find your way, you must first get lost. Our newest creation, EUCALYPTUS 20, is a […]
Mother’s Day is a special occasion to celebrate and appreciate the wonderful women in our lives. If you’re looking for the perfect place to treat your mum this year, we’ve got plenty of events and specials in our stores at Victoria Leeds! Mulberry Mother’s Day Pop-Up Mulberry are celebrating Mother’s Day this year with a […]
For Spring Summer 2025, Whistles explores femininity and what that looks like for the modern woman. Think timeless garments through an elevated lens, where innovative constructions, contemporary silhouettes and refined details come together in harmony. This is a collection that celebrates life in Whistles, carefully designed for the multi-faceted lives of modern women. The […]
Harvey Nichols makes a bold fashion statement this season with the launch of its highly anticipated Spring Summer 2025 campaign. At the forefront of the campaign is a collaboration with Jacky Marshall, known as JackyBlue, an accomplished designer and illustrator. A graduate of the prestigious Royal College of Art and having previously worked on the […]
